I was recently reading an article on
LinkedIn which was based upon a Customer's Feedback and Response. This article listed the personal experience of the writer's logistics arrangement and the price
savings on the hotel he had booked while planning for a vacation.
The article opened with the sentence 'In today's world where everyone is pushing for new
sales conversions, do we really care about our customer’s
feedback? Most of us might say “YES WE DO” but “DO WE ACTUALLY”?
After reading the article, I just
thought of writing about feedback because I firmly believe on the importance of feedback and its importance as a tool
for enhancing one’s efficiency and effectiveness.
Most companies usually ask for feedback
because it is a piece of information which the company is better at having
rather than none. Average companies may ignore the feedback as it may temporarily make
them feel uncomfortable or unhappy, but the BRILLIANT ones actually value the
feedback and make it a habit to ask one, every time. They do not take the feedback
personally, but consider it informative.
In fact the bestselling book Thin
Thighs in 30 days (book by Wendy Stehling) was developed solely on feedback such as what is the way to earn money? If a book is to be published, what should it be published on? when should it be precisely be published? All the feedback did was make the book a bestseller. Michigan State
Department of Social Services was revamped & restructured brilliantly on
the 150 page report prepared by Virginia Satir in 60 days and was based
on the feedback of all the social workers in the system about what would it
take for the system to serve the clients better. Maruti Suzuki which manufactures
and sells popular cars in India, regularly takes the feedback of its employees
& workers on way of serving its customers better and maximising profits.
It takes a lot of courage to ask for a feedback because we tend not like
to listen to something bad or negative about and most of the time people do not
want to either give a feedback as they do not want to get back a rude reply against
the feedback given or they do now want to hurt someone’s feelings. But as
already mentioned above, feedback is a feedback and it need not to be taken
personally, it is only information which should be considered as a self-improvement
opportunity.
There is another aspect to feedback, whether we ask or not feedback
comes to us in various forms it might come verbally from a colleague, letter
from the office, refusal of a bank loan, a special opportunity coming into way
because of a specific step taken.
Whatever the feedback may be, it is important to listen to and then move
forward & act accordingly and vice versa. Feedback may come externally
(cited above) or may come internally (through your body, feelings, health aspect
etc.)
I didn’t realized the same until I read
The Success Principles by Jack Canfield’s (author of the bestselling book
Chicken Soup for the soul) and now I always look forward to Feedback - A tool
for more effective & productive behavior.
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