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Feedback : A Way to Look Brilliant With Little Efforts



I was recently reading an article on LinkedIn which was based upon a Customer's Feedback and Response. This article listed the personal experience of the writer's logistics arrangement and the price savings on the hotel he had booked while planning for a vacation.

The article opened with the sentence 'In today's world where everyone is pushing for new sales conversions, do we really care about our customer’s feedback? Most of us might say “YES WE DO” but “DO WE ACTUALLY”?

After reading the article, I just thought of writing about feedback because I firmly believe on the importance of feedback and its importance as a tool for enhancing one’s efficiency and effectiveness.

Most companies usually ask for feedback because it is a piece of information which the company is better at having rather than none. Average companies may ignore the feedback as it may temporarily make them feel uncomfortable or unhappy, but the BRILLIANT ones actually value the feedback and make it a habit to ask one, every time. They do not take the feedback personally, but consider it informative. 

In fact the bestselling book Thin Thighs in 30 days (book by Wendy Stehling) was developed solely on feedback such as what is the way to earn money? If a book is to be published, what should it be published on? when should it be precisely be published? All the feedback did was make the book a bestseller.  Michigan State Department of Social Services was revamped & restructured brilliantly on the 150 page report prepared by Virginia Satir in 60 days and was  based on the feedback of all the social workers in the system about what would it take for the system to serve the clients better. Maruti Suzuki which manufactures and sells popular cars in India, regularly takes the feedback of its employees & workers on way of serving its customers better and maximising profits.

It takes a lot of courage to ask for a feedback because we tend not like to listen to something bad or negative about and most of the time people do not want to either give a feedback as they do not want to get back a rude reply against the feedback given or they do now want to hurt someone’s feelings. But as already mentioned above, feedback is a feedback and it need not to be taken personally, it is only information which should be considered as a self-improvement opportunity.
There is another aspect to feedback, whether we ask or not feedback comes to us in various forms it might come verbally from a colleague, letter from the office, refusal of a bank loan, a special opportunity coming into way because of a specific step taken.
Whatever the feedback may be, it is important to listen to and then move forward & act accordingly and vice versa. Feedback may come externally (cited above) or may come internally (through your body, feelings, health aspect etc.)
I didn’t realized the same until I read The Success Principles by Jack Canfield’s (author of the bestselling book Chicken Soup for the soul) and now I always look forward to Feedback - A tool for more effective & productive behavior. 



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