I was recently reading an article on LinkedIn which was based upon a Customer's Feedback and Response. This article listed the personal experience of the writer's logistics arrangement and the price savings on the hotel he had booked while planning for a vacation. The article opened with the sentence ' In today's world where everyone is pushing for new sales conversions, do we really care about our customer’s feedback? Most of us might say “YES WE DO” but “DO WE ACTUALLY”? After reading the article, I just thought of writing about feedback because I firmly believe on the importance of feedback and its importance as a tool for enhancing one’s efficiency and effectiveness. Most companies usually ask for feedback because it is a piece of information which the company is better at having rather than none. Average companies may ignore the feedback as it may temporarily make them feel uncomfortable or unhappy, but the BRILLIANT ones ac...