Inked Thoughts

 Here’s a quick comparison of popular sales qualification frameworks — MANI , BANT , and SPIN — to help you understand how they differ and when to use each. 🔍 1. MANI – Focus: Buyer Intent & Engagement Element Description M – Motivation                 Why is the buyer interested now? What's driving urgency? A – Authority                   Is the person the decision-maker or influencer? N – Need                 Does the buyer actually need the product/service? I – Interest                 Is there active engagement and curiosity? ✅ Best for: Modern digital sales, quick qualification in inbound leads, D2C. 💰 2. BANT – Focus: Budget & Feasibility Element Description B – Budget                       Can the buye...

The day started a little late—around 8:30 AM—as we’d returned home at 1:30 in the morning from Krishna Madhav’s birthday celebration at Upvan Resort. It was a fun evening, full of warmth and familiar faces. At the party, I met Neha’s family, and just as the clock struck midnight to mark the beginning of 18 May, they wished me warmly. It was a small but memorable moment. After that, we drove back to Gandhinagar, reaching home around 1:30 AM, and I went straight to bed. This birthday felt different. For the first time in years, there were no midnight calls, and very few midnight messages. Kaushal sent a message, but no call—something that hasn’t happened in a long time. Ashraf didn’t call. Puja didn’t either. It was unusually quiet. But I understand—everyone is juggling their own storms, be it personal problems, work stress, or life just pulling them in different directions. Still, the day unfolded in its own gentle rhythm. The Siblings WhatsApp group lit up with wishes. Rupjyoti and ...

The First Cinematic Masterpiece of 2025 Has Quietly Arrived — And It Deserves Your Attention The year may still be young, but Coasta’s Story has already staked its claim as one of 2025’s most powerful cinematic offerings. Released quietly on ZEE5, this deeply moving film chronicles the life of Customs Officer Costao Fernandes — a man whose unwavering commitment to duty came at a tremendous personal cost. Brought to life with quiet brilliance by Nawazuddin Siddiqui, this isn't just a film; it's a salute to all those who fight silent battles in the shadows of bureaucracy and corruption. “Not all heroes wear uniforms in battle — some wear them in silence, carrying the weight of integrity.” In a country where the system is often criticized for being slow, flawed, or unjust, Coasta’s Story reminds us of the unsung heroes who continue to keep that very system standing. The film doesn’t resort to melodrama or hyperbole; instead, it leans into emotional honesty. It offers a raw ...